I collaborated with designers and product managers at Amazon to make the Alexa app feel native within Ford and Lincoln’s infotainment system. By adapting Amazon’s automotive design principles to align with Ford and Lincoln’s UI language, I ensured a seamless, intuitive experience that felt both familiar and cohesive. This process involved refining visual styles, interaction patterns, and system behaviors to create a natural extension of the vehicle’s interface while maintaining the core Alexa experience.

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